煤炭企业危机公关的员工策略研究
Research into personnel strategies in coal mine enterprises′ crisis public relation
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摘要: 引入和应用公关危机理论,对预防和减少煤矿事故,促进煤炭工业的可持续发展和社会稳定具有积极的意义。本文对煤炭企业公关危机的类型进行分析,针对性的提出危机预防、危机处理时、危机处理后的员工策略,对于煤炭企业的危机公关中协调好员工公众提供了参考建议。Abstract: The introduction and application of the theories of crisis public relation play a positive role in preventing and reducing coalmine accidents, promoting the sustainable development of coal industry and stabilizing the society. This paper gives an analysis of the types of coalmine enterprises′ crisis public relation and correspondingly puts forward some personnel strategies in crisis prevention and on-going crisis settling and after the crisis, which would offer some suggestions for reference on reconciling personnel and the public in coalmine enterprises′ crisis public relation.
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