Abstract: Industrial tourism is attracting more and more attention of people.The reasonable utility of the industrial tourism resources in the mining area will promote the social and economic sustainable development from a brand-new angle. Based on the analysis of the meaning of mining industry tourism, the thesis adopts SWOT method to make the comprehensive analysis for strengths, weaknesses, opportunities and threats of the industrial tourism of Shandong Rushan gold mine and further to provide the relevant measures to develop the industrial tourism of Rushan gold mine.