Abstract: In China, shale gas industry has entered rapid development period, but on the whole it is still in its early stage, and there are many challenges, such as market development is difficult, input costs are high, deep technology needs to be broken, institutional mechanisms still needs to be deepened, etc.It is necessary to combine the application of these aspects to promote the shale gas development, such as improving the ability to expand the market, strengthening technical breakthrough, improving the institutional mechanism, constructing the pipeline network to form construction system, etc.