Abstract: In recent years, as China’s jewelry industry has entered a period of transformation and upgrading, market regulation has slowed down, corporate profits have decreased, and financing difficulties and expensive financing have become important obstacles that limit the development of our jewelry industry.Therefore, for the jewelry industry, it is urgent to seek new financing channels and reduce financing costs.Supply chain finance, as an innovative financial tool, has developed rapidly in China in recent years, effectively alleviating the financing difficulties of the majority of SMEs.However, due to some particularities of the jewelry industry itself, it has been difficult for the supply chain financial model to land in the jewelry industry.This article takes the gold jewelry industry as an example, and from the perspective of the jewelry industry supply chain itself and the capital side, it analyzes the main reasons for the financial landing of the jewelry industry supply chain, and points out that the level of supply chain management is lagging, information transmission is not smooth, and inventory problems such as difficult supervision and evaluation are the main reasons that make the supply chain finance of the jewelry industry difficult to land, and based on this, corresponding solutions are proposed.